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August 2009: New brand with traditions at Primetime Nordic: Russell Athletic Russell Athletic is known from American football, baseball, basketball, volleyball, athletics and much more in the U.S. and Canada. Russell Athletic is also the leading supplier of clothing for high schools, colleges and universities. All this help to create a hype among young people who see the brand as super cool ...
June 2009: FILA – Partner at Wimbledon
Tennis is an essential part of the Fila heritage. Last year Fila agreed a five year partnership. Until 2012 Fila is the official footwear supplier to The Championships, Wimbledon.
The partnership came as part of Fila’s global tennis strategy and investment in a stable of Elite players such as Svetlana Kuznetsova, Agnes Szavay, Dmitry Tursunov, Janko Tipsarevic, Andreas Seppi, and Marin Cilic.
The five-year contract will see Fila provide a range of dual branded performance tennis and leisure footwear styles, until 2012.
Key product is the Alfa shoe. Every detail of the Alfa is designed with comfort in mind. The result is a no-rills, no gimmick shoe, utilizing superior components to ensure both step-in comfort and long lasting performance, appealing to the majority of tennis consumers. The Alfa Wimbledon shoe will be worn and merchandised at The Championships, Wimbledon, and be available with a hard court and grass court sole unit.
2008 marked 35 years of Fila’s involvement in tennis with Wimbledon being the setting for a great number of the brand’s historic memories.
F.C. Copenhagen wins "The Double"!
Wearing Kappa F.C. Copenhagen this weekend won both the cup final and the Danish Championship 2008/09. This means that the club for the second time in history can call themselves winners of "The Double".
- This is probably the most difficult championship that has long been won in Danish football, noted head coach Ståle Solbakken.
It is the 4th time F.C. Copenhagen wins the cup final and the 7th time the club wins the championship.
The Cup Final
On May 21st the national arena was full of a tense atmosphere in the beautiful spring sun as F.C. Copenhagen and AaB met each other in the Cup Final.
The only goal of the game came in the 31st minute when a wonderful interplay between Pospech and Ailton got the better of the Aalborg defenders and provided William Kvist with an opportunity at the edge of the box. F.C. Copenhagen wins 1-0 – the same result as when F.C. Copenhagen won the same trophy in the finals against AaB 5 years ago.
Through the win in the 2009 final F.C. Copenhagen now has four cup titles to its name. Earlier cups were won in 1995, 1997 and 2004.
Gold Fever
Sunday 24 May F.C. Copenhagen then had the opportunity to achieve the Double. And this was exactly what happened. At Blue Water Arena in Esbjerg F.C. Copenhagen won over Esbjerg. The match was settled after 45 minutes in a penalty of César Santin and 1-0 to F.C. Copenhagen was the end result. And because Brøndby – the league’s number 2 – lost their fight against AGF, the F.C. Copenhagen championship was a reality – put in place in the penultimate round of play. Gold fever could begin and players celebrated with cheerful supporters.
This is the 7th time that F.C. Copenhagen wins the Danish championship. Previous championships have been won in 1993, 2001, 2003, 2004, 2006 and 2007.
F.C. Copenhagen head coach Ståle Solbakken states that the tribute to the players is fully deserved: This season F.C. Copenhagen started with a relatively new team. Beyond this it is the strongest Danish Super League ever. Ståle Solbakken has great expectations for the future of the team.
At the final round on Sunday 31 May F.C. Copenhagen receives the Championship Trophy at home. After the summer break the qualification to the Champions League is waiting.
KAPPA and Primetime Nordic congratulate F.C. Copenhagen with "The Double"!
Kappa Elite Tournament in Norway 29.5 to 1 .6 Invited clubs from the best Norwegian teams are participating in the tournament which will be held on 3 syntetic fields in Valle in Oslo. Well known clubs as Rosenborg, Lillestrøm, Molde, Start, Stabæk, Strømsgodset will be participating this year with their sharpest crews.
The objective is that next year the tournament will also contain international teams.
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Press Release - Copenhagen 24 October 2008
Kappa and FCK have signed
the largest contract ever
in the Nordic countries
F.C. Copenhagen and Italian Kappa have extended their cooperation for another three seasons to 30 June 2012. At that time, F.C. Copenhagen has played in Kappa for eight years.
The agreement may bring F.C. Copenhagen more than 40 million dollars over the three years, and both parties are convinced that this is the largest contract ever in Scandinavia between a supplier of clothes and a professional football team.
In addition to the supplies of clothes for the club's players, coaches and managers FC Copenhagen will receive a fixed annual amount of millions, a royalty for each sold FCK-shirt and an annual bonus, which depends on the club's sporting achievements, both nationally and internationally.
-We had several attractive offers in hand. The F.C. Copenhagen's success in recent years has certainly not gone unnoticed in Europe, but we chose to continue with Kappa, as we were presented with a very attractive offer. Of course it has also played in that we have been pleased with the cooperation so far, says chairman of F.C. Copenhagen, Flemming Østergaard.
The largest football club in the Nordic countries
Primetime Nordic A/S, which holds the Nordic licensee of Kappa, and the owners of the Kappa brand, Basic network Spa, look forward to a continued cooperation with F.C. Copenhagen:
-The extension of Scandinavia's largest football club is fully in line with our strategy for long-term cooperation for mutual profit. We are pleased with the professional cooperation with F.C. Copenhagen, which certainly has helped to develop Kappa as one of Denmark's leading brands in the market, says managing director in Primetime Nordic A/S, Steen Hummeluhr and continues:
-We look forward to presenting the Kombat 2009-garment for F.C. Copenhagen and the club's many fans next season. It is the latest development of Kombat 2000. It was originally designed for the Italian national team and revolutionized the market of soccer jerseys with its amazing performance in stretch, design and quality.
When the new agreement is near to an end in June 2012, F.C. Copenhagen will have played in Kappa in 8 seasons of its 20-year existence.
Besides F.C. Copenhagen internationally known clubs as Werder Bremen, AC Roma, Feyenoord, Vålerenga, Brann, FC Honka, Nantes, Sampdoria and Real play in Kappa.
Further information:
Flemming Østergaard on telephone +45 2390 8080 or Steen Hummeluhr on telephone: +45 2526 2464.
Pressemeddelelse på dansk - download PDF her
pdf, 91.8 KB, 10/24/08, 3208 downloads
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Vålerenga Fotball signs historical contract with Kappa
Kappa – behind the legends…
Kappa has for many years been driving the best of the best. Italian Juventus was the first football team for Kappa to sponsor. Up through the 1980s then followed a large number of prominent European football clubs: AC Milan, A.C. Barcelona, A.S Roma, Ajax A.J. with more. And Kappa did not stop by football. Kappa was sponsor of the famous U.S. national track and field team - and thus for legends such as Carl Lewis, Florence Griffith Joyner and Janice - in Los Angeles (1984) and Seoul (1988).
Today…
Kappa is now one of the most innovative brands of sportswear - clothes, where technology and performance, design and aesthetics go up in a higher unit. The well-known omini-logo is now seen at the top level all over the world. National federations such as the Federation of Wales, the Football Association of Slovenia and The Jamaican Football Federation wear Kappa. At the 08 Olympics in Beijing Kappa sponsors the Serbian and Argentine Olympic team among others. In Europe Kappa delivers playing jerseys to clubs as Italian AC Rome, French FC Metz, Dutch Feyenoord, German Werder Bremen and Kaiserslautern, the French Le Mans, Serbian Partizan Belgrade, Spanish Real Betis, Danish FC Copenhagen and the Norwegian Brann with more.
Kappa is pleased to welcome Vålerenga Fotball to this prestigious list.
Vålerenga Fotball
When Troy Perkins, "Doffen", "Moa", and all the other Vålerenga players next year run to the playground, they will all be wearing new outfits. Vålerenga Fotball has signed a 5-year contract with Primetime Nordic A/S - Kappa for delivery of sporting equipment to the whole Vålernga Fotball.
Managing Director of Vålerenga Fotball, Pål Breen states:
The parties do not want to disclose the specific economy in the agreement, but they inform that Vålerenga Fotball receives a significant amount as a ground payment, a number of performance bonuses and a complete collection. The new collection is on sale from 1. January 2009.
Primetime Nordic A/S is a Danish based Nordic brand house, which is the licence holder for the brands Kappa and Robe di Kappa, the Nordic distributor of Fila and in Denmark also distributor for the brand Head.
For further information:
Primetime Nordic A/S: Managing Director Steen Hummeluhr +45 2526 2464
Vålerenga Fotball: Managing Director Pål Breen +47 905 53756
pdf, 218.1 KB, 08/03/08, 3342 downloads